NoirLuxe have had the pleasure of working with the luxury footwear brand Malone Souliers since April 2014- predating the brand’s official launch. Tasked with building a fanbase for a brand without revealing product, Creative Director Amanda May used her background in art direction for fashion to set about the task of creating curated feeds of content to organically attract dedicated users to the brand. Fast forward to present day, Malone Souliers are now a worldwide force with an impressive roster of celebrity fans, the best publications behind them, and they are stocked in the most exclusive shops and boutiques around the globe. NoirLuxe work carefully with Malone Souliers Co-Founders Roy Luwolt and Mary Alice Malone, Jr. and their team of agencies wordwide to ensure that their Facebook, Twitter, Instagram, Pinterest and RSS feeds are all updated regularly with a heady mix of news, branded content, and creative posts while supporting special projects with brands such as Motilo, David Koma, and Novis. NoirLuxe have also been instrumental in the development and integration of Malone Souliers’ e-commerce site.
